I found this fascinating quote today:

If I have just found out about social media, what would you advise me to do for a successful future? Listen and be open to changing preconceptions. Unlearn a lot of what you’ve already learned from a traditional standpoint and look at social media as a new opportunity to help you strengthen your existing knowledge base. Never think you’ve learned all there is to know – there’s always more. SEOnline Magazine, Feb 2009

You should read the whole article.